Visual Identity, image curation, social media posts, illustration, newsletter, online ads
Part of the highly regarded content marketing team at Kayak. My role included creating social media posts, FB ads (including carroussel, canvas), FB instant articles, photo curation, illustrations and graphics for the online magazine. The role went beyond just design and required me to think like a marketer and get into the head of the consumer. What they are looking for? How can we capture their attention? What should the call to action be? I was hired to help launch the magazine, by the time I left it had expanded into 6 markets and was a central part of Kayak’s marketing mix.